Mortgage lenders use FinLocker to attract, engage, convert and retain more homebuyers
Provide first-time homebuyers with a personalized path to homeownership
FinLocker is a homeownership-focused financial fitness app that helps mortgage lenders, loan officers, credit unions, and banks connect with first-time homebuyers earlier in their journey. By white-labeling FinLocker with your brand, you give borrowers a trusted, mobile-first experience that strengthens your local presence, nurtures relationships, and drives loan applications in your market area.
Connect earlier with first-time homebuyers
58% of Millennial and Gen Z borrowers say mobile apps influenced their choice of lender.*
Mortgage originators who private-label FinLocker can capture leads earlier in the funnel and guide them from financial prep to mortgage readiness. With FinLocker, your brand stays front-and-center as homebuyers compare lenders in your city, region, or state, helping you outrank competitors and third-party lead aggregators.
Manage a larger pipeline and protect your database
credit monitoring, budgeting, savings, and home search, into one branded experience owned by your business.
By giving prospects your FinLocker app at the earliest touchpoint, you:
- Protect your pipeline from competitors
- Keep leads engaged within your ecosystem
- Increase pull-through rates on pre-approvals and loan applications
Accelerate the mortgage readiness of first-time homebuyers
84% of borrowers place a high value on personalized communication when working with lenders.*
FinLocker analyzes each borrower’s financial data and generates My Homeownership Snapshot, offering:
- A personalized mortgage-readiness action plan
- Real-time progress tracking
- Tools for saving, budgeting, and debt reduction
When ready, borrowers can securely share their data with you for pre-qualification and loan application, creating a frictionless borrower-to-originator connection.
Strength agent relationships
85% of loan officers rely on real estate agents as their top referral source.*
Co-branding FinLocker allows you to provide agents with:
- A personalized landing page and digital business card
- A shareable app that nurtures early-stage buyers
- Weekly touchpoints driven by borrower progress insights
This keeps your brand visible to both agents and future homeowners in your local market, creating stronger referral partnerships.
Brian Vieaux explains how FinLocker helps loan originators win in 3 ways
Discover How FinLocker Helps Local Mortgage Lenders Win More First-Time Homebuyers
How first-time homebuyers use FinLocker to prepare for homeownership
✔️ Credit score monitoring and tools to build credit
✔️ View and manage all accounts in one dashboard
✔️ Budgeting & goal setting to save for down payment and closing costs
✔️ Spending analysis to reduce debt and qualify faster
✔️ My Homeownership Snapshot progress tracking
✔️ Property search with personalized affordability insights
✔️ Financial literacy resources and videos
✔️ Secure connection to originators for pre-qualification and mortgage applications
✔️ Post-purchase equity tracking and home value monitoring