Business Building Center
Drive Growth in Hispanic Homeownership with a Financial Education Strategy
Hispanic homeownership is growing at a record pace despite affordability and inventory challenges across the United States. Fueled by rapidly forming households, a key precursor to homeownership, and younger homebuyers (the median age of Hispanic first-time...
Leveraging Financial Education to Build Your Homebuyer Database
In today's competitive housing market, Millennials and Gen Z face numerous obstacles on their path to becoming homeowners. However, there is a valuable opportunity for mortgage lenders and originators to connect with potential customers through financial education....
Thriving in a Competitive Purchase Market: Empowering Homebuyers with a Roadmap to Mortgage Readiness
Navigating the mortgage transaction process can be an emotionally charged journey, not only for first-time homebuyers but also for seasoned homeowners. Mortgage originators often encounter challenges when working with first-time homebuyers, as the level of mortgage...
How What’s A Mortgage used social media to launch the FinLocker powered WAM Wallet to attract first-time homebuyers
Goal What's A Mortgage sought to create a mobile financial well-being app that would cater to consumers at various stages of their homeownership journey. The app had to appeal to renters who could be a few years from buying a home and help prospective homebuyers...
Understanding the Financial Habits of Future Homebuyers
The economic and housing conditions have significantly shifted home buying patterns in the past year, raising questions about the attitudes of future homebuyers towards homeownership. The National Association of REALTORS® (NAR) reported an 8% decrease in...
How to Build and Expand a Strong Referral Network
Nine in ten originators receive clients from referrals, according to the MGIC Loan Originators Survey Report. To expand your sales pipeline and increase business opportunities it's essential to build strong relationships with professionals in related industries....
Investing in Digital: How Credit Unions Can Attract Younger Members and Empower Homeownership with Digital Financial Tools
As technology continues to evolve, it is crucial for credit unions to adapt and embrace digital financial tools to better serve current members and attract new members. According to the Credit Union National Association (CUNA), the average age of credit union...
Closing the Black Homeownership Gap with Financial Fitness Tools and Education
Homeownership is a critical component of financial stability and wealth building, but for Black Americans, achieving and sustaining homeownership has been a long-standing challenge. According to the U.S Census Bureau, the homeownership rate of White households was...
Recession Proof Ways To Expand Your Mortgage Sales Database
First-time homebuyers were the focus of 85% of originators in 2022, yet they only made 26% of home purchases. When your marketing efforts are focused on a subset of consumers who have already begun their homeownership journey, you face intense competition from...
8 Ways Loan Officers Can Strengthen Relationships With Real Estate Agents
Most homebuyers connect with a real estate agent before they connect with a loan officer. After referrals from past clients to their family and friends, the majority of loan officers receive more referrals from real estate agents than any other source. If loan...
Strategies to Boost User Adoption of New Technology
Overcome employee resistance to change and accelerate user adoption of new mortgage technology solutions with a three-phase adoption plan 70% of digital transformation programs fail due to a lack of employee engagement, inadequate management support, poor or...
Keep Customers for Life with Your Closing Gift
It's a monumental achievement to buy your first home. It's no less of an accomplishment for homeowners to refinance successfully. Whether you are a loan officer with a mortgage lender, bank, or credit union, you've played an integral part in the transaction's...
Building a Digital Strategy to Drive Growth in Hispanic Homeownership
Across the United States, Hispanic homeownership is growing at a record pace. Fueled by young first-time homebuyers, the rate has continuously increased since 2014, reaching 48.4% in 2021. Looking at data from the 2021 State of Hispanic Homeownership Report...