Business Building Resource Center


Improve Your Odds Playing Lead Roulette

As refi mortgage applications fluctuate weekly and many homebuyers decide to wait for home prices to become more reasonable, mortgage leads are getting more competitive and expensive. Demand for paid mortgage leads, which are predominantly refinancing leads, has...

How The Housing Crunch Is Hurting FHA and VA Homebuyers

Homebuyers who are making an offer using FHA financing (9.6% of applications for week ending July 16, 20211) or VA financing (10.5% of applications for week ending July 16, 20211) are finding it difficult to compete against buyers who are financing using a...

Helping Consumers Achieve Financial Freedom Through Homeownership

As we celebrated our nation’s independence last weekend, I couldn’t help but think of the financial freedom that homeownership provides. For many low-to-moderate income first-time homebuyers, the current growth of home prices is pushing that dream further out of...

Jumpstart Your Refinance Pipeline

While soaring home prices and low inventory are probably stressing your first-time homebuyers, there’s another segment of your borrowers who are sitting pretty – your homeowners.   If you’ve noticed your refi pipeline drying up, you’re not alone. That’s...

Move Over Millennials. Centennial Homebuyers Are Coming.

Just when you thought you’d mastered your marketing strategy to Millennial (Gen Y) homebuyers, there’s a whole new homebuyer demographic to understand. Centennials, also known as Gen Z, were born from 1997 to the present, so the oldest is currently 24 years old....

The Secret To Closing Well Is Starting Off Right

The average time to close a purchase mortgage was 49 days in April, down from the 46 days one year ago in April 2020, according to a recent report from ICE Mortgage Technology. Fingers have been pointed at long lead times with appraisers, inspectors, and other...