Fintech Fridays with Brian Vieaux
Brian Vieaux, FinLocker President and COO, interviews the movers, shakers and leaders of innovative fintech companies who are reshaping the mortgage, housing and real estate industries.
Brian Vieaux is joined by David Maland, Chief Marketing Officer at Noteflow, Inc., to discuss mortgage servicing. They do a deep dive into the innovative technologies and workflow processes used in managing performing and non-performing non-QM loans for asset managers, investors, mortgage lenders and servicers.
Brian Vieaux is joined by Branden Cobb, a Fractional Chief Marketing Officer with MarketingExec.us. Branden shares how real estate and mortgage companies that are growing or have recently downsized can leverage the services of a fractional CMO to gain strategic perspectives on rebranding, market expansion, and demand generation without the overheads of a full-time permanent CMO.
Branden delves into actionable tactics for real estate agents and mortgage companies to amplify lead generation, adeptly capture prospects, and seamlessly convert them into clients.
Brian Vieaux is joined by Ginger Bell, the Founder and CEO of Edumarketing for the 100th podcast. Listen to this insightful discussion for practical tips on using #AI and getting started on social media, video marketing and podcasting to build relationships that lead to more customers for your mortgage or real estate business.
Brian Vieaux talks with Katherine Campbell, Founder of Leopard Job, and Kyle Draper, CEO of KyleDraper.com, about Kyle’s game-changing book, “Rethink Everything You Know About Social Media.” You’ll gain valuable insights on why it’s time to shift your focus away from simply amassing followers. Discover innovative strategies that will set you apart from other loan officers by learning how to harness the power of your personal brand and leverage your expertise to serve the followers you currently have by giving them what they need, not what you want.
Brian Vieaux is joined by Rutger van Faassen, Head of Market Strategy with Curinos. Discover the secrets to success as Rutger unveils how mortgage lenders, banks and credit unions can effectively acquire and analyze competitive intelligence. This episode dives deep into benchmarking your company based on critical factors like cycle time, application and locks pull-through rates, mix of applications, and the weighted average market price. Moreover, Rutger will discuss how geographically dissecting this data to create region-specific benchmarks can provide valuable insights for your business.
Brian Vieaux is joined by Ben Treadway, Head of Sales for SocialCoach, which helps mortgage loan officers automate their social media presence. They share tips for using your mortgage experience to create social videos that get attention, attract the next generation of homebuyers, build your network, and strengthen the relationships with your referral partners.
Michael McAllister, Empower LO, shows loan officers how to reinvigorate your marketing and borrower communication and strengthen realtor relationships.
Geoff Zimpfer, Mortgage Marketing Institute, advises how to leverage social media and digital marketing to build a compelling personal brand.
Michael Kelleher, Adopt the Brand, shares his expertise in helping loan officers build a strong personal brand and leverage innovative strategies to achieve sustainable growth
Brian Vieaux is joined by Scott Payne, Chief Product Officer of Shape Software. Drawing on his experience as a mortgage originator, Scott explains the benefits of the lead management platform that he developed for companies, including mortgage lenders, to efficiently manage leads they’ve obtained from multiple sources, whether they’ve been obtained organically, acquired or reactivated past customers, to improve conversion and maximize ROI.
Brian Vieaux is joined by Anthony Balsamo, Co-Founder of Vonk Digital, a website platform specifically for the mortgage industry built on top of WordPress. Anthony shares how individual loan officers, mortgage brokers, small teams, and companies can establish an online presence, generate traffic to their website, optimize conversion, and attract the next generation of tech-savvy homebuyers to your business.
Brian Vieaux is joined by Steve Sigaty, Enterprise Sales Expert with Lender Toolkit. Steve explains how the platform provides training and tools, including 42 different plugins to power up your Encompass® mortgage software to streamline your loan processing and efficiently scale your business by automating repetitive processes so your loan officers and Ops team can focus on what they do best – providing 5 star customer service and close loans faster than the competition.
Brian Vieaux is joined by Ryan Cotter, Divisional Leader with The Mortgage Corp, who shares how he is bringing actionable strategies to underserved markets in Chicago who would otherwise not have the opportunities to build wealth through homeownership. Ryan shares the details of his 4-3-2-1 home hack strategy that you can take back to your market to help first-time homebuyers achieve financial freedom.
Brian Vieaux talks with Alex Levi, Managing Director of TrustStar a Tecnotree Corporation.
Brian Vieaux is joined by Wendell Couch, Southeast Regional Manager and Parker Couch, Producing Branch Manager with American Financial Network, to share their old-school lessons and new-generation tactics for attracting, engaging and converting prospective homebuyers.
One of Parker’s tactics is financial education videos that you can check out on YouTube.
Brian Vieaux catches up with Fobby Naghmi, Senrio Vice President with Homecomings Mortgage & Equity, for a preview of Simpl, the new relationship-building CRM tool that he’s been developing to streamline the recruiting process for multi-tasking producing managers.
Brian Vieaux engages in a candid conversation about the state of the mortgage industry with Scott Groves, a successful Producing Branch Manager and in-house sales coach with Synergy One Lending. For the past 8 years, Scott has drawn on his wealth of experience to serve as a personal coach for loan officers and a compelling motivational speaker through his company, Consolidated Coaching. To help elevate your business to new heights, Scott shares the winning tactics that loan officers are employing to generate and nurture leads in the current market.
Brian Vieaux talks with Eric Levin, EVP of Client Development with Model Match, a talent management software and relationship development and management platform for the financial services industry. Mortgage lenders can use the Model Match data platform to identify mortgage originators, operations, and marketing talent they want to build relationships with to scale their business. Loan officers can also use the software’s MLS research to identify real estate agents suitable for a business relationship.
Eric hosts The Walk podcast on YouTube.
Brian Vieaux talks about real estate technology with Steve Gaenzler, SVP, Products, Data & Analytics at Radian homegenius Real Estate, which leverages data science to create opportunities for consumers, agents, lenders, investors, and other participants in the real estate process to search, evaluate and transact residential properties. Steve shares how homegenius Real Estate uses AI vision technology to increase personalization for consumers and investors. Consumers and investors can interact with the technology to search for a home with specific features to to purchase or to renovate and flip.
Brian Vieaux talks about social media marketing with Greg Sher, Managing Director of NFM Lending and co-creator of NFM’s Influencer Division. Greg shares the secrets of his influencer loan officer team’s success in attracting 65,000 people in 24 months and how they drive their realtor relationships. He discusses the importance of having a strategy to turn leads into loans and nurture consumers for 6, 12, 24+ months until they are ready to buy a home.
Brian Vieaux talks with James Duncan, Director of Marketing with Thrive Mortgage, about connecting with Gen Z and Millennial first-time homebuyers on social media. They discuss consumer behavior trends and tactics to start using your authentic brand to consistently create engaging educational content that provides value to future homebuyers.
Brian Vieaux explores practical solutions for assisting first-time homebuyers to reduce their student loan payments, lower their debt-to-income ratio, and increase their home buying budget with:
• Catalina Kaiyoorawongs, CEO and Co-Founder of LoanSense
• Scott Schang, CEO of Find My Way Home
• Rodney L. Debro, Loan Officer with NEXA Mortgage
Brian Vieaux talks with Dana Trajcevski, Co-Founder of Rebel Chics Media, which uses their mortgage banking experience to create custom branded compliant content for loan officers and real estate agents who don’t have a social media presence or the bandwidth to create their own content, to educate and inspire homeownership.
Brian Vieaux talks with Joshua Parish, Founder of VetLife, a non-profit organization that assists veterans in connecting with the benefits they have earned through their military service. They discuss the upcoming VetFest, Michigan’s largest free veteran event being held on August 12, to enable active duty, retired and veteran families to enjoy a fun social day while learning about various veteran-specific resources.
Brian Vieaux talks mortgage marketing with Dan Smokoska, Founder of Loangendary Marketing, a new marketing agency focused 100% on the mortgage industry that developed from the success of Dan’s Be Loangendary weekly newsletter for loan officers. They discuss the importance of putting yourself out there to build your personal and business brand and ways to develop your social media audience.
Brian Vieaux is turning the tables on Dustin Owen, Founder and Host of The Loan Officer Podcast. Dustin reveals his remarkable journey, starting from his days as a loan officer, where his passion for improving the financial literacy of his clients ignited. He transformed this dedication into a popular podcast and a new venture, TLOPonline, which offers loan officers coaching, scripts, marketing ideas, and sales training.
Brian Vieaux hosts a powerhouse panel featuring Sue Woodard, Christy Soukhamneut, and Prabhakar Bhogaraju, for a discussion on using mortgage technology to deliver positive ROI based on the paper the panelists collaborated on for The Certified Mortgage Banker Technology Committee, Mortgage Bankers Association.
Brian Vieaux talks with Dale Larson, Founder & CEO of Modex, a cutting-edge mortgage data analytics marketplace focused on recruiting for mortgage lenders, banks and credit unions. They delve into the challenges mortgage lenders face when recruiting loan officers with established books of business and how leveraging Modex’s data sets helps identify the most suitable loan officers to bolster production.
Brian Vieaux talks mortgage marketing with Katherine Campbell, Chief Marketing Officer with AnnieMac Home Mortgage. They discuss how traditional and online mortgage marketing fueled consumer demand for a seamless experience for their entire homebuying journey. Plus, they unlock the secrets to the winning mortgage strategy that enables loan officers to compete with big-budget lenders by combining their local expertise with a customer-first tech stack.
Brian Vieaux talks with Jimmy King, Co-Founder of BankingBridge, a mortgage solution that enables mortgage lenders, credit unions, banks and mortgage brokers to easily add mortgage calculators and rate tables to their website to increase the opportunities to capture and convert website visitors. Jimmy shares tips for attracting quality prospects that are lower down the sales funnel to your website.
Brian Vieaux talks with Luke Babich, CEO of Clever Real Estate, a game-changing service that benefits loan officers, real estate agents, home buyers and sellers. With Clever Real Estate, home buyers can receive up to 0.5% cash back, while sellers can learn how to interview top real estate agents on the platform who are committed to accepting a modest 1% listing fee.
Scott Schang joins Brian Vieaux to show you how to use Google Bard and ChatGPT to identify the hottest first-time homebuyer markets and their pain points and desires. He’ll demonstrate live how to create engaging content to build your pipeline today with tomorrow’s homebuyers.
Brian Vieaux talks with Walter Carter, Chief Digital Officer with HomeStar Financial Corporation, on the remarkable work Walt’s team is doing to supercharge their CRM capabilities, empowering loan officers to maximize their database to drive business and cultivate stronger relationships with real estate agents and builders. Walt also shares insights from his book, “We Can’t Stay Here: Becoming A Change Captain,” which explores the Seven C’s of Effective Change Leadership.
Matt Harrick, Chief Revenue Officer with Voxtur Analytics, a real estate technology company that offers targeted data analytics to simplify tax solutions, property valuation, and settlement services throughout the lending lifecycle, explains how the data hub and workflow platforms enable loan officers to mine life-change data to identify new customers and how they can action on the data to generate revenue.
Brian Vieaux talks with Ryan Cotter, who is Chairman of the Real Estate Rumble and, by day, Divisional Leader of The Mortgage Corp. about their share their passion for fundraising for their respective boxing-related organizations that support disadvantaged youth.
Brian Vieaux talks with Elizabeth Dodson, Co-Founder of HomeZada a cloud-based digital home management solution that helps homeowners better manage their home maintenance, improvement projects, home inventory and finances.
Evan Wade, Founder of EpochOS, shares with Brian Vieaux how he started a national mortgage brokerage, Epoch Lending, and developed the first Enterprise Resource Planning (ERP) specifically for mortgage brokers, which enables loan data and financial data to live in one software system.
Brian Vieaux and Sara Nakae, Senior VP of Strategy & Partnerships with Cypress Ascendant Holdings and Ascendant National Title, discuss the importance of regularly evaluating your processes to uncover opportunities for efficiency and cost reduction.
Brian Vieaux talks with Tim Wagner and Andrew Haberman, Co-Founders of beefy, a digital marketing agency that focuses on social media, online ads and event promotion for mortgage, real estate and technology.
Brian Vieaux has a lively conversation with Steve Richman, Presenter, Trainer & Consultant with SteveRichman.com. They talk about the importance of keeping a positive mindset to ride out the current mortgage and real estate market conditions and how to build relationships with next year’s home buyers.
Brian Vieaux talks with Kelly Yale, Director of Innovation and Divisional Vice President with NEO Home Loans on analyze and assess tech solutions to provide loan officers with a fully integrated and scalable tech stack with data intelligence that provides loan officers with a complete picture of their consumers, drive business and provide personalized customer experiences.
Brian Vieaux talks with Peter Paglia, President and CRO of Cole Information, which provides hyperlocal business intelligence solutions for the real estate, insurance, home services, and mortgage industries.
Brian Vieaux talks with Mo Oursler, Executive Vice President with Mortgage Career Exchange, a digital portal and engagement hub transforming the way mortgage professionals and companies connect by offering members monthly networking and recruiting events, resume and LinkedIn coaching, and MBA courses to learn new skills.
Brian Vieaux talks with Aru Anavekar, Founder and CEO of Botsplash, a SaaS consumer engagement platform that removes friction in multi-channel customer communications by enabling the consumer to respond via their preferred channel, and their loan officer can reply through the same channel via the platform.
Ally Carty with ActiveComply, shares with Brian Vieaux how she’s applying her passion for sales and social media marketing to help IMBs, banks, and credit unions use social media compliantly to connect with next-gen homebuyers. They also discuss Ally’s popular video series @get2knowgenz on TikTok, in which she bridges the gap between the mortgage industry and next-gen homebuyers by asking her gen z peers financial education questions.
Patrick O’Brien, Founder and CEO of LenderLogix, shares with Brian Vieaux how his early career as a mortgage originator provided the impetus to design and create digital mortgage solutions that deliver efficiencies for loan officers and real estate agents and a ⭐ ⭐⭐⭐⭐ experience for their borrowers.
Brian Geary, Chief Commercial Officer with Argyle shares with Brian Vieaux how his background in banking and fintech led him to join Argyle to reduce friction and costs of verification of employment and income for lenders and empower borrowers to control their data while making the verification process easier.
Mike Faraci, Founder & CEO of Red Button Media, shares with Brian Vieaux how his background in mortgage origination inspired him to begin creating engaging educational video content for mortgage originators and real estate agents to connect with first-time homebuyers by promoting their team, branch, or personal brand on social media.
Learn how to stay on top of social media trends and build your database by creating engaging content that resonates with prospective homebuyers while keeping you connected with your homeowners from:
- Joshua Dobson, BluPrint Home Loans
- Rebecca Richardson, UMortgage
- Minh Nguyen, What’s a Mortgage
Jason Cave, Head of Fintech Strategy with the Federal Housing Finance Agency (FHFA) discusses with Brian Vieaux, CMB the opportunities for technology to make a difference in the mortgage process and how the FHFA plans to bring people across the entire mortgage ecosystem together to solve specific tech problems.
Jason Perkins, Co-Founder & President of Bonzo, shares how his background as a mortgage originator and marketer inspired him to create Bonzo to help originators and agents scale their marketing using an omnichannel approach to building relationships. Jason discusses his tech development process to innovate its product to increase response rates and engagement.
Doug Wilber, CEO of Denim Social, and Brian Vieaux discuss how loan officers can create a social media strategy to build more meaningful and engaging relationships with homebuyers and homeowners using compliant content that attracts, engages, and converts.
Josh Dobson, Branch Manager with BluPrint Home Loans, shares with Brian Vieaux the secrets to scaling his business through social media in less than a year. They discuss the content that resonates with prospective homebuyers and the tech stack he uses to capture, engage, educate, and nurture the leads he acquires through social media, so he can free more time to close loans.
Brock Cassidy, VP of Partnerships with EasyKnock, discusses with Brian Vieaux how EasyKnock can help homeowners who are unable to qualify for a HELOC or refinance access their home equity and those who need to sell their home before purchasing a new home. Brock also shares the criteria he uses when evaluating a potential new business partnership.
Sean Grapevine, an Atlanta Branch Manager with UMortgage, shares his blueprint for success with Brian Vieaux. He describes how he built his initial book of business then scaled his business and developed a new mortgage sales model within the context of his tech stack of sales enablement tools.
Jason Frazier, EVP of Growth with leadPops, shares with Brian Vieaux how leadPops is evolving into a platform that provides lenders, loan officers, mortgage brokers, and real estate agents with tools and coaching to create a larger referral sphere for revenue optimization.
Anita Padilla, President & CEO of Take3Tech, shares with Brian Vieaux how she developed technology that helps lenders, their loan officers, and their operations team be more effective and efficient in their loan manufacturing and engaging with customers.
Brian Vieaux discusses with Jon Rutila, Chief Revenue Officer with OptiFunder, how mortgage lenders can achieve cost savings by utilizing machine learning-based automation to achieve operational efficiencies.
Brian Vieaux discusses with Scott Schang, Founder of www.FindMyWayHome.com, the business opportunities for loan officers who invest in recovering turned down applicants and how to market-proofing your business.