Prabhakar Bhogaraju Appointed FinLocker’s Executive Vice-President, Head of Strategy & Product Development

Bhogaraju will be responsible for sharpening FinLocker’s go-to-market strategy and oversee the product development of the FinLocker financial well-being app

FinLocker, a leader of next-generation, digital, consumer-permissioned personal financial assistance tools, announced today that Prabhakar Bhogaraju (PB) has joined FinLocker as the company’s new Executive Vice-President, Head of Strategy and Product Development.

PB brings over 20 years of mortgage technology and consulting experience, with the past ten years in executive leadership positions at Fannie Mae in product development, data management, and digital business architecture.  During his tenure at Fannie Mae, PB was instrumental in development of Core Underwriting, Pricing, and Loss Mitigation systems, a number of Fannie Mae’s Single-Family Application Programming Interfaces (APIs), as well as customer facing Business Intelligence, Reporting and Analytics solutions.

PB also brings extensive experience in customer engagement, design thinking, digital business strategy, and product development to FinLocker. He represented Fannie Mae on the boards of the Mortgage Industry Standards Maintenance Organization (MISMO) and the Financial Data Exchange.

“It’s an exciting time for me to be joining FinLocker,” said Bhogaraju. “Consumers are looking for intuitive and secure solutions that help to save for a home, buy a car, send their kids to college, save for retirement, and achieve other personal financial goals. My role will be to realize FinLocker’s mission of helping consumers achieve financial well-being and do so on their terms…not those of advertising and marketing businesses”.

In his role as Head of Strategy and Product Development, PB will oversee all aspects of our business strategy, as well as product design and development, by integrating functions across Eric Bloomquist, our Chief Product Officer, and Mike Brown, our Head of Development.

“PB is joining FinLocker at a critical juncture in the company’s development,” said Henry Cason, FinLocker CEO. “Working with PB at Fannie Mae for ten years, I saw first-hand the impact of the system processes he developed and executed to streamline the delivery and management of data services for mortgage lenders and their consumers. The backbone of the FinLocker platform is the secure storage and transfer of consumer permissioned data for financial transactions initiated through the FinLocker platform. Empowering consumers to control what data they share, when they share it, and to whom they share it, can not only reduce friction by streamlining loan applications and processing, but it can also help to establish an additional layer of trust between the consumer and their lender. Our goal is to provide consumers with a positive lending experience so they will become a customer for life with the mortgage lender or financial institution who provided their FinLocker.”

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