Rethink Everything About Helping First-time Homebuyers Get Organized to Buy a Home

This month, our mortgage and finance experts provide loan officers with practical strategies and tactics that can be used to attract and financially prepare first-time homebuyers for homeownership.

Help Your Clients Get Financially Ready for Homeownership
Mike Faraci, Founder of Red Button Media

Your Path to Financial Wellness and Homeownership in 2025
Brian Vieaux, President and COO, FinLocker

Prepare Homeowners to Get Organized for a Refinance in 2025
Brian Vieaux, President and COO, FinLocker

 

View all previous articles

Help Your Clients Get Financially Ready for Homeownership

Mike Faraci, Founder of Red Button Media

As we kick off 2025, and with National Financial Wellness Month and Get Organized Month in full swing, it’s the ideal moment for first-time homebuyers to prepare for a successful 2025 home purchase.

And you can (and should) be the one helping them get there.

Can’t get face-to-face with everyone?

No problem… here are some things to keep in mind as you create content that reaches more consumers, and starts more conversations than ever before.

Focus on Financial Resolutions

According to Fidelity’s 2025 Financial Resolutions survey, the top three financial goals for Americans are to save more money, pay down debt, and spend less. These goals directly tie into preparing for homeownership.

  • Saving More Money: Encourage clients to start saving early for a down payment and other homebuying costs. Help them set clear, manageable savings goals and share first-time homebuyer programs that may accelerate their efforts.
  • Paying Down Debt: Reducing debt is crucial for improving credit scores and lowering debt-to-income ratios. Share strategies to prioritize high-interest debt and offer tips on debt consolidation.
  • Spending Less: Budgeting effectively is key to sticking to a financial plan. Advise clients on ways to track their spending and focus on cutting back on non-essentials to direct those savings toward homeownership.

Get Organized for a Smooth Homebuying Process

January is Get Organized Month, and it’s the perfect time for clients to start organizing their financial and credit health. Encourage them to check their credit scores, gather essential documents (like pay stubs and tax returns), and understand the mortgage application process.

You can create simple checklists and guides to help them stay on track as they prepare for a smooth homebuying experience in 2025.

Guide Your Clients

As a mortgage professional, you can provide invaluable guidance to your clients as they work toward homeownership. Share educational content, like budgeting tips, credit score management, and homebuyer checklists, to empower them and build trust in your expertise.

This is all about empowerment… helping your clients make small, manageable changes today that will lead to success tomorrow.

 

Your Path to Financial Wellness and Homeownership in 2025

Brian Vieaux, President & COO at FinLocker

Saving for a house down payment is the top savings goal for Gen Z, Millennials and Gen X in 2025.

Among respondents to the Motley Fool Money’s Financial New Year’s Resolution survey, 82% of Millennials and 84% of Gen Z planned to set financial goals for the new year, compared to 71% of Gen Xers and 53% of baby boomers.

Adapt the content in this article for a short video or social media post to attract more first-time homebuyers to your business.
Many people have set resolutions to improve their financial health and achieve significant milestones. For those dreaming of homeownership, 2025 could be your year—but it starts with preparation today. Here are practical steps to improve your financial wellness and position yourself to confidently purchase a home.

1. Review Your Finances
Start by getting a clear picture of your finances. Calculate your monthly income, track expenses, and identify areas where you can reduce spending. Use budgeting tools or apps to identify areas where you can cut unnecessary expenses and redirect funds toward your savings.

2. Boost Your Credit Score
Your credit score plays a crucial role in securing a favorable mortgage rate. Check your credit report for errors, pay down high-interest credit cards, pay all bill on time, and avoid opening new credit accounts. The higher your credit score, the more options you’ll have when shopping for a mortgage.

3. Get Pre-Approved Early
Connect with a loan originator several months before house hunting. Pre-approval gives you a realistic budget and shows sellers you’re a serious buyer. It also helps identify any potential lending issues early, giving you time to address them.

A loan originator will be able to estimate the amount you should aim to save for your down payment and closing costs. If you’re considering a down payment assistance program, you’ll still need to save for additional costs, such as the home inspection, homeowner’s insurance, property taxes, moving expenses, essential repairs or updates, furniture, and to start a maintenance fund.

4. Research the Market
Study neighborhoods that fit your budget and lifestyle. Track local home prices, property taxes, and market trends. Consider factors like commute times, school quality, and planned developments that could affect property values.

5. Create a Vision Board
Visualize your new home and the life you want in it. Having a clear picture of your goals can motivate you to stay on track with your financial plan.

By following these steps and staying focused on your goals, you’ll not only enhance your financial health but also be well-organized and confident to make 2025 the year you become a homeowner.

 

Prepare Homeowners to Get Organized for a Refinance in 2025

Brian Vieaux, President & COO at FinLocker

While many consumer retail companies use “Get Organized Month” to promote products associated with tidying up physical spaces, for those of us in housing finance, it’s an ideal time to focus on financial organization, especially given the current market conditions.

We exited 2024 with the Federal Reserve signaling only a few rate cuts in 2025. Given where rates were for most of 2024, thousands of consumers who bought a home in 2023 and 2024 will be in the market for a refinance if rates fall below 6%. As a mortgage advisor, this presents a valuable opportunity to re-engage your past clients with advice to maintain their mortgage readiness so they’ll be ready when rates swing in their favor.

Don’t assume someone will qualify for a refinance just because they secured a mortgage 6-12 months ago. Without regular check-ins or semi-annual mortgage reviews, you might be unaware of any changes in their financial situation, such as maxing out credit cards for new furniture or appliances in their home.

Utilize available tools to streamline this process. One of the tools that I recommend is the FinLocker financial fitness app. If you’re using FinLocker, check that your clients are monitoring their credit and have connected their financial accounts so they can also see their debt-to-income ratio and home equity.

They can do a quick check-up to see their current mortgage readiness status with the Homeownership Snapshot. If any of their qualifying factors have slipped since they purchased, they’ll be provided with an action plan to regain their mortgage eligibility. Plus, FinLocker informs originators when their consumers’ credit scores increase one tier and achieve 4 stars to meet mortgage guidelines.
Consumers can also store all necessary financial documents within the platform to expedite future mortgage applications.

When a refinance opportunity arises, having their financial information readily available in their app will streamline the process. Additionally, it positions you as their go-to advisor by notifying them promptly about potential opportunities to lower their payments or interest rates.

Being organized ensures they’re prepared to capitalize on favorable rate drops and enables swift action, as these opportunities can arise and vanish just as swiftly.

Start by educating homeowners in your database and through your social media on how to use January to start organizing their finances. Stress the importance of reviewing their financial information and having it easily accessible to capitalize on potential rate drops, setting them up for success in seizing these favorable financing opportunities.

Empower your clients with financial knowledge and digital tools that pave the way for financial preparedness, showcasing your commitment to their long-term financial well-being. This proactive approach strengthens your relationship with past clients and positions you as a trusted advisor ready to assist them in navigating the ever-changing landscape of mortgage rates.