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RETHINK EVERYTHING: You ‘Know’ About Being A Next Gen Loan Officer, co-authored by Brian Vieaux and Kyle Draper, features insights and strategies from 39 experts in the mortgage industry.

Each contributor brings their experience and unique perspective to the table, covering diverse topics such as social media, video marketing, personal branding, fintech, financial education, advocacy, recruiting, capital markets, plus insights from top producers to inspire you to take what you’ve learned and adapt it to your business.

This comprehensive guide is a one-stop resource for loan officers to lift their game and transition into being mortgage advisors for the next generation of homebuyers and homeowners. Learn from the best, gain invaluable insights, and apply practical strategies to transform your business.

RETHINK EVERYTHING: You 'Know' About Being A Next Gen Loan Officer

Meet the Experts

The Co Authors

Kyle Draper – Content Compounding
Brian Vieaux – FinLocker

The Closer

Joe Petersen – C12 Business Forums

Social Media is Here to Stay

Greg Sher – NFM Lending
Ally Carty – Guild Mortgage
Kayla Kallander – Guild Mortgage
Dustin Owen – The Loan Officer Podcast
Dan Smokoska – WIN Consultant

Serving Others with Advocacy & Education

Jamey Lynch – Mortgage Bankers Association
Victoria DeLuce – Rate
Sue Buswell – #sueknowsthescore
Christopher Griffith – VettedVA
Jason Stier – Envoy Mortgage
Mike Cox – Mortgage Nerds

Mindset Matters

Chris Vinson – Windsor Mortgage
Dale Vermillion – Mortgage Champions
Richard Milligan – 4C Recruiting
Coach Bill Hart – Movement Mortgage
Phil Treadwell – M1 Academy
Mark Perkins – Pivot Realty Group

Top Producer Perspectives

Michelle Castle – Guild Mortgage
Ryan Grant – NEO Home Loans
Brian Weis – Molitor Financial Group
Major Singleton – Edge Home Finance
Michael Nasserfar – Movement Mortgage
Shane Kidwell – Dwell Mortgage

 

The Power of Personal Branding

Katherine Campbell – Shape Software
Mike Faraci – Red Button Media
Jillian Sorensen – Rebel Chics Media
Dana Trajcevski – Rebel Chics Media
Lindsay Mitrosilis – LinkedIn Agency
James Duncan – Thrive Mortgage

AI, Tech & Process For the Win

Kelly Yale – Octo Strategies
Stacia Weishaar – CrossCountry Mortgage
Scott Schang – AI Expert
Michael Hammond – NexLevel Advisors
Andrew Pawlak – RebelIQ
Scott Nicholson – Lender Marketing Platform
Geoff Zimpfer – Mortgage Marketing Institute
Scott Payne – Shape Software

The Green Book Revival webinars hosted by Brian Vieaux and Kyle Draper are packed with insights and practical strategies to elevate your business in 2025:
💡 Education & Advocacy with Shane Kidwell, Nathan Knottingham, Jamey Lynch, Elizabeth Karowski Sdoucos & Rachel Kelley
💡 Personal Branding with James Duncan, Mike Faraci & Donna Trajcevski
💡 AI, Tech & Process with Scott Schang & Michael Hammond
💡 Secrets of Top Producers with Stacie Weishaar, Major Singleton & Michael Nasserfar
💡 Social Media with Greg Sher, Kayla Kallander & Ally Carty
💡 Mindset Matters with Richard Milligan, Dale Vermillion, Mike Faraci & Andrew Pawlak