In today’s mortgage market, where generating quality leads is harder and closing timelines are stretching, loan officers need more than quick wins. The most valuable clients are not just the ones who close, they are the ones who actively refer friends, family, and...
After three decades navigating the ups and downs of the mortgage industry, I can say this with confidence: we’ve entered a new era. The loan officers who will succeed going forward are the ones who control the top of their sales funnel - not those who rent it or...
It’s July. The temps are rising, but for many loan officers, the pipeline’s cooling down. Rates aren’t dropping fast enough to spark a refi boom, and homebuyers? Many are sidelined by affordability or fatigue from bidding wars. So, what now? After more than 35...
The housing market remains saddled with affordability pressures, rate uncertainty, and geo-political headwinds. It's far too easy to feel like the American Dream of homeownership is slipping further out of reach, especially for first-time buyers. But a quiet...
FinLocker, a leading financial fitness and homeownership platform, announced the issuance of its eighth U.S. patent (US12288174B2), reinforcing the company’s leadership in secure, personalized financial readiness solutions. This latest patent builds on the...
By leveraging the data insights provided by Edge Loan Advisor, Edge Home Finance LOs can quickly identify mortgage-ready homebuyers and those who need additional guidance to achieve homeownership.
Industry-first initiative set to transform the mortgage experience by removing one of the fastest-growing expenses in the loan origination process FinLocker, a leading financial fitness and homeownership platform, today announced it will cover 100% of verification...
Homeownership remains a key driver of financial stability and wealth creation for American households, accounting for nearly two-thirds of their net worth. Yet, for Black Americans, it continues to be an uphill battle. The homeownership rate for Black households...
As a loan originator, building strong relationships with professionals in related industries is an effective way to expand your sales pipeline and increase business opportunities. Real estate agents, divorce attorneys, financial advisors, and other professionals in...
New partnership aims to bridge the financial literacy gap and equip Gen Z with the FirstHome IQ app to provide a personalized path to homeownership. FinLocker, the developer behind a leading homeownership-focused financial fitness app, has partnered with FirstHome...