Meet your future homebuyers. What are their financial goals? How do you market to them? What drives them to begin their homeownership journey? Younger generations have begun to reach homebuying age. In 2022, the National Association of REALTORS® identified that 43%...
Faced with higher prices on rent, food, and gas, many first-time homebuyers are struggling to save for a down payment and pay off the credit card debt they’ve accrued in recent years. These compounding factors are driving the credit scores of many prospective...
A borrower's credit profile is one of the primary eligibility factors mortgage lenders consider when evaluating a mortgage application. Yet, credit continues to be one of the significant reasons mortgage applicants fall out or have their mortgage application...
FinLocker has identified four leading indicators that a consumer intends to begin their homeownership journey. These indicators can be conducted concurrently, over a few weeks, or even a few months, depending on their motivation. How they conduct their research...
The composition of American households and families is evolving. The outdated notion that women are the co-borrower on a mortgage application is being challenged as more women are increasingly taking on the responsibilities of homeownership on their own. In 2020,...
Differentiating yourself from other mortgage originators to attract homebuyers can be challenging. Still, you can undoubtedly rise to the top with a successful mortgage lead strategy. There are many ways to generate mortgage leads, but you need to meet homebuyers...
The Mortgage Bank Association (MBA) has predicted a 9% growth in purchase mortgage originations, leading to a new record of $1.73 trillion in 2022. The MBA's Mortgage Finance Forecast predicts purchase mortgage originations will be at least 70% from Q2 2022 and...
As homebuyers across the country grapple with an affordable housing crisis, there’s an even larger issue facing the mortgage industry - the disproportionate homeownership gap between Black and White Americans. According to the U.S Census Bureau, the homeownership...
Access to credit and housing is increasingly detached from those who need the most assistance. Approximately 63 million adults in the US are unbanked or underbanked with no on-ramps into the financial system. As a financial technology firm focused on financial...
The Hispanic homeownership rate is on the rise. As National Hispanic Heritage Month runs September 15 through October 15, it is an opportune time to take a deeper look at this growing market of homebuyers using data primarily from the 2020 State of Hispanic...