Meet your future homebuyers.
What are their financial goals?
How do you market to them?
What drives them to begin their homeownership journey?
Younger generations have begun to reach homebuying age. In 2022, the National Association of REALTORS® identified that 43% of homebuyers were Millennials and 2% of homebuyers were Gen Z.
To better understand the financial habits of future homebuyers, FinLocker partnered with the American Marketing Association’s student group at the University of Southern California to survey future Millennial and Gen Z homebuyers.
The survey was designed to determine:
- How the next generation of homebuyers manages their personal finances.
- How are they planning to achieve their financial goals?
- How is the next generation of homebuyers planning to buy a home in the future?
Click here to request your copy of The Financial Habits of Future Homebuyers to learn how to market your business to Millennial and Gen Z homebuyers and what drives them to begin their homeownership journey.