Consumer lending has evolved into a sophisticated enterprise of data-driven personalization, hyper-local segmentation, and real-time, always-on digital marketing, trying to find the perfect offer for the right consumer at the most opportune time. It is all about...
Brian Vieaux has 30 years of experience in bank lending and mortgage, covering business strategy, business development, sales and marketing, compliance, quality control, and risk management. In building business channels within both large and medium-sized...
Millennials and Gen Z prioritize financial freedom first and homeownership second As student debt rises, so does the median age of American homebuyers. While homeownership may appear unpopular to younger generations, data shows that millennials and Gen Z are still...
Fannie Mae and Freddie Mac have each agreed to purchase residence loans when mortgage lenders consider on-time rental payments into their underwriting calculations. Missed rental payments won't keep potential borrowers from getting a mortgage. Fannie Mae started...
Meet your future homebuyers. What are their financial goals? How do you market to them? What drives them to begin their homeownership journey? Younger generations have begun to reach homebuying age. In 2022, the National Association of REALTORS® identified that 43%...
The current market is challenging for homebuyers as mortgage rates and home prices are moving the goal line further out of reach. First-time homebuyers who could qualify for a mortgage are self-selecting out of the process due to reduced purchasing power and...
Mortgage lenders and originators need to identify prospective homebuyers earlier if they want to connect with them before the competition. FinLocker has identified four leading indicators that a consumer intends to begin their homeownership journey. How they...
The Mortgage Bank Association (MBA) has predicted a 9% growth in purchase mortgage originations, leading to a new record of $1.73 trillion in 2022. The MBA's Mortgage Finance Forecast predicts purchase mortgage originations will be at least 70% from Q2 2022 and...
The Federal Housing Finance Agency recently made an announced that can help renters aspiring to become homebuyers improve their mortgage eligibility. Effective immediately, on-time rental payments will now factor into Fannie Mae's underwriting calculations, and...
With demand outstripping supply across the nation and homes often attracting multiple bids, it should come as no surprise that CoreLogic has reported that home prices were up in April 13% year over year. In FinLocker’s hometown of St Louis, real estate agents...