The Smarter Way for Mortgage Lenders and Loan Officers to Win Earlier Most first-time homebuyers are not ready to apply when they first show interest. They are still trying to understand their credit, savings, affordability, and how close they really are to...
Most renters believe they should wait for “the right time”:• Wait until rates drop• Wait until I have 20% down• Wait until prices cool off• Wait until our debt is paid down But while they wait, the market keeps moving. Below are illustrative national figures...
Fall homebuying season doesn’t always make headlines, but it often creates some of the best opportunities for loan officers and homebuyers. As competition cools and sellers grow more flexible, buyers have more time to compare options, evaluate affordability, and...
The Hispanic community is driving homeownership growth in America—even in one of the most challenging housing markets in history. According to NAHREP's 2024 State of Hispanic Homeownership Report, Hispanic households added 238,000 new homeowners last year,...
Homeownership remains a key driver of financial stability and wealth creation for American households, accounting for nearly two-thirds of their net worth. Yet, for Black Americans, it continues to be an uphill battle. The homeownership rate for Black households...
In today’s competitive housing market, Millennials and Gen Z face numerous obstacles on their path to becoming homeowners. However, there is a valuable opportunity for mortgage originators to connect with potential customers through financial education. To help...
The past decade has seen Hispanic households contribute significantly to homeownership growth in the United States. Data shows that Hispanics have been responsible for 25% of the overall increase in homeownership nationwide over the last 10 years. In 2023, the...
Navigating the real estate market as a first-time homebuyer can be challenging. Recent changes resulting from the National Association of Realtors® (NAR) settlement have added complexity to the process, even for experienced homebuyers. To help you prepare for the...
Download The Argument for Playing the Long Game to obtain a comprehensive framework for loan officers to effectively work with early journey homebuyers.
In today's complex financial landscape, the journey to homeownership can be daunting for first-time buyers. The importance of loan officers extending their roles beyond mere facilitators of loans to becoming pivotal sources of financial education cannot be...