Build a Successful Purchase Market Playbook

First-time Homebuyers Lead Generation Lead Nurturing

The Mortgage Bank Association (MBA) has predicted a 9% growth in purchase mortgage originations, leading to a new record of $1.73 trillion in 2022. The MBA’s Mortgage Finance Forecast predicts purchase mortgage originations will be at least 70% from Q2 2022 and will maintain that average each quarter through 2023.

When you download FinLocker’s guide to Build a Successful Purchase Market Playbook, you’ll also receive a soundtrack to sing-a-long while you read the Top 5 Strategies to help you to compete for homebuyers successfully in 2022.

  1. Reinvigorate your brand to drive growth
  2. Connect with clients earlier
  3. 300 billion reasons to target LMI consumers
  4. Nurturing leads towards homeownership
  5. Drive revenue and loyalty with retention

Click here to download your guide to Build a Successful Purchase Market Songbook Playbook.

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FinLocker bridges the gap between servicing and origination, helping lenders retain and recapture more borrowers by keeping homeowners mortgage-ready. As borrower trust declines and digital engagement becomes essential, FinLocker empowers lenders to deliver continuous value—credit tracking, financial wellness, and home equity insights—through a branded app. The result: stronger relationships, higher retention, and smarter recapture strategies when the next refi wave hits.