The FinLocker integration will surface data-driven insights to mortgage lenders and loan officers to hyper-personalize the homeownership journey of their customers using their private-labeled FinLocker app. FinLocker, a pioneer in digital, consumer-permissioned...
First-time homebuyers were the focus of 85% of originators in 2022, yet they only made 26% of home purchases. When your marketing efforts are focused on a subset of consumers who have already begun their homeownership journey, you face intense competition from...
Differentiating yourself from other mortgage originators to attract homebuyers can be challenging. Still, you can undoubtedly rise to the top with a successful mortgage lead strategy. There are many ways to generate mortgage leads, but you need to meet homebuyers...
The Mortgage Bank Association (MBA) has predicted a 9% growth in purchase mortgage originations, leading to a new record of $1.73 trillion in 2022. The MBA's Mortgage Finance Forecast predicts purchase mortgage originations will be at least 70% from Q2 2022 and...
The average time to close a purchase mortgage was 49 days in April, down from the 46 days one year ago in April 2020, according to a recent report from ICE Mortgage Technology. Fingers have been pointed at long lead times with appraisers, inspectors, and other...
Many first-time homebuyers aren’t waiting around for the homebuyer grants. They’re jumping off the fence and landing with two feet to hit the ground running in their quest to buy a home. According to a recent report from the National Association of Home Builders,...
Borrowers come to you at all levels of financial preparedness. First-time homebuyers can have student loan debt, an average credit score, a high DTI, and insufficient savings to cover their down payment and closing costs. How do you get each borrower...