Goal What's A Mortgage sought to create a mobile financial well-being app that would cater to consumers at various stages of their homeownership journey. The app had to appeal to renters who could be a few years from buying a home and help prospective homebuyers...
The economic and housing conditions have significantly shifted home buying patterns in the past year, raising questions about the attitudes of future homebuyers towards homeownership. The National Association of REALTORS® (NAR) reported an 8% decrease in...
Brian Vieaux has 30 years of experience in bank lending and mortgage, covering business strategy, business development, sales and marketing, compliance, quality control, and risk management. In building business channels within both large and medium-sized...
Millennials and Gen Z prioritize financial freedom first and homeownership second As student debt rises, so does the median age of American homebuyers. While homeownership may appear unpopular to younger generations, data shows that millennials and Gen Z are still...
Meet your future homebuyers. What are their financial goals? How do you market to them? What drives them to begin their homeownership journey? Younger generations have begun to reach homebuying age. In 2022, the National Association of REALTORS® identified that 43%...
Just when you thought you’d mastered your marketing strategy to Millennial (Gen Y) homebuyers, there’s a whole new homebuyer demographic to understand. Centennials, also known as Gen Z, were born from 1997 to the present, so the oldest is currently 24 years old....
At the conclusion of 2019, prior to the Coronavirus changing the way we live and work, Millennials - those born between 1981 and 1996 (turning 25 to 40 in 2021) – had a 47%1 share of primary home loan originations of the market. As 2020 progressed, and office...