The End of Trigger Leads and What It Means for Loan Officers Today marks a historic shift in mortgage marketing: the President has signed the Homebuyers Privacy Protection Act into law, officially banning trigger leads. With H.R. 2808 and S. 1467, lawmakers have...
After interviewing hundreds of mortgage professionals, one truth is clear: the loan officers who win in today’s competitive market aren’t the ones with the lowest rates. They’re the ones who truly know their database. Too often, databases are treated like a phone...
In today’s mortgage market, where generating quality leads is harder and closing timelines are stretching, loan officers need more than quick wins. The most valuable clients are not just the ones who close, they are the ones who actively refer friends, family, and...
After three decades navigating the ups and downs of the mortgage industry, I can say this with confidence: we’ve entered a new era. The loan officers who will succeed going forward are the ones who control the top of their sales funnel - not those who rent it or...
It’s July. The temps are rising, but for many loan officers, the pipeline’s cooling down. Rates aren’t dropping fast enough to spark a refi boom, and homebuyers? Many are sidelined by affordability or fatigue from bidding wars. So, what now? After more than 35...
The housing market remains saddled with affordability pressures, rate uncertainty, and geo-political headwinds. It's far too easy to feel like the American Dream of homeownership is slipping further out of reach, especially for first-time buyers. But a quiet...
In today's complex financial landscape, the journey to homeownership can be daunting for first-time buyers. The importance of loan officers extending their roles beyond mere facilitators of loans to becoming pivotal sources of financial education cannot be...
The Hispanic homeownership rate is on the rise. As National Hispanic Heritage Month runs September 15 through October 15, it is an opportune time to take a deeper look at this growing market of homebuyers using data primarily from the 2020 State of Hispanic...
At the start of the year, industry analysts predicted that production would pivot from predominantly refinances to purchase around the middle of the year. Recent MBA Origination Insight Reports have begun to show the scale starting to tip towards purchase loans....
Homebuyers who are making an offer using FHA financing (9.6% of applications for week ending July 16, 20211) or VA financing (10.5% of applications for week ending July 16, 20211) are finding it difficult to compete against buyers who are financing using a...