Credit Unions and Banks use FinLocker to empower the financial lives of members and drive mortgage growth

Attract Younger Members, Build Loyalty, and Empower Homeownership

The average age of credit union members is 47, slightly younger than the average bank customer age of 53. Yet, Gen Z (born after 1997) makes up only 10% of credit union members and 12% of bank customers.* This gap represents a major opportunity for growth.

With a private-labeled FinLocker app, banks and credit unions can attract younger consumers by improving their financial literacy, credit health, and homeownership readiness.

Why FinLocker Drives Loyalty for Banks & Credit Unions

  1. Trust – 58% of Americans trust credit unions and community banks more than national banks.* This trust creates opportunities to deepen relationships and retain members.
  2. Personalization – 73% of consumers are willing to share financial data with their institution in exchange for personalized experiences such as financial health dashboards, budget insights, and mortgage readiness tools.*

The First-Time Homebuyer Opportunity

  • 24% of all homebuyers in 2025 were first-time buyers, down from 32% in 2024. (NAR)
  • 71% of Younger Millennials, 62% of Gen Z, and 36% of Older Millennials were first-time homebuyers.
  • 57% of Gen Z and Millennial borrowers used their lender’s mobile app during the mortgage process. (ICE)

Credit unions and banks that leverage FinLocker’s digital mortgage readiness tools can position themselves as the go-to financial partner for this generation of homebuyers.

FinLocker’s financial tools increase mortgage readiness & retention

Credit & Financial Health Tools

  • Credit management: Provides credit score, monitoring, alerts, and DIY improvement tips.
  • Financial account aggregation: Members connect checking, savings, investments, and retirement accounts for a full financial picture.

Goal-Setting & Budgeting

  • Track savings goals for a car, college, or a home.
  • Real-time insights on financial milestones help younger members stay engaged.

Homeownership Readiness & Mortgage Tools

  • Personalized homebuyer journeys: First-time buyers and previously declined applicants receive an action plan to achieve mortgage eligibility.
  • My Homeownership Snapshot: Delivers a personalized readiness score and steps to improve mortgage approval chances.
  • Mortgage affordability calculators: Help members compare loan options, estimate monthly payments, and calculate savings for down payment and closing costs.
  • Branded real estate search: Keeps members within your institution’s ecosystem instead of national real estate platforms like Zillow and Rocket Homes.
  • Streamlined mortgage application: Enables members to securely share financial data and documents with loan officers, plus automated income, employment, and asset verification for faster processing.

By offering FinLocker’s mortgage readiness platform, credit unions and banks can attract first-time homebuyers earlier in their financial journey and create lifelong relationships.

Ready to attract younger members, grow mortgage lending, and build lifetime loyalty?

Schedule a Personal Demo

FinLocker maximizes cross-selling potential

Cross-selling isn’t just about revenue growth.
It’s about long-term retention and deeper relationships.

  • Acquiring new members is costly. Retention delivers higher ROI.
  • Traditional in-person cross-selling opportunities are declining.
  • Leading credit unions and banks are adopting digital platforms like FinLocker to drive engagement and expand member relationships.

How FinLocker increases engagement & cross-sell opportunities

  • Members engage with your branded app daily, improving financial wellness while strengthening loyalty.
  • Insights from consumer permissioned data and proprietary analytics enables relevant financial products to be recommended.
  • This engagement creates natural opportunities to cross-sell auto loans, credit cards, mortgages, and investment products.
Schedule a Personal Demo