FinLocker Partners With EPM to Provide the “Empower” Financial Well-Being App to Homebuyers

FinLocker personal financial well-being app helps first-time homebuyers and low-to-moderate income consumers financially prepare to buy and own a home

FinLocker, a leader of next-generation, digital, consumer-permissioned personal financial assistance tools, has partnered with Equity Prime Mortgage (EPM), an independently owned national mortgage lender based in Atlanta, GA, to provide the FinLocker app to its first-time homebuyers, low-to-moderate income consumers in underserved communities, especially the Hispanic community, and their existing borrowers across 49 states.

EPM has white-labeled its FinLocker app “Empower,” reflecting the company’s mission of providing their customers and partners “Freedom Through Empowerment.” This partnership aims to empower consumers with the financial tools and educational resources to improve consumers’ financial literacy and financially prepare them to qualify for a mortgage. Additional tools will sustain the new homeowners’ financial health, enable them to monitor their home’s value and equity, and achieve their next financial goals.

“As a national mortgage lender, EPM is committed to expanding the opportunities to lend in the communities we serve,” said Eddy Perez, CMB, EPM’s Founder and CEO, who also serves as the Chairman of the Corporate Board of Governors for The National Association of Hispanic Real Estate Professionals. “As a first-generation Cuban American who has found my piece of the American dream, I want to provide the same opportunity to more consumers in underserved communities. EPM will be making the “Empower” app available free of charge to our borrowers, so they have the opportunity to achieve their American dream and start to build their personal wealth through homeownership.”

Consumers will use the EPM “Empower” personal financial well-being app to build credit, manage their finances, reduce debt, create budgets and goals to save for their down payment and closing costs. After closing on their home, the new homeowners will continue to use their “Empower” app powered by FinLocker to maintain their credit and positive financial habits so that they can become successful homeowners.

“The primary reason for mortgage denial among first-time homebuyers, particularly in underserved communities, is credit history and a low credit score, two barriers to homeownership that FinLocker can help aspiring homeowners overcome,” said Brian Vieaux, President, FinLocker. “The growth of Hispanic households is on a sustainable upward trajectory, and young Hispanics have a strong aspiration for homeownership. We are committed to serving all consumers, so some of the homebuying educational resources are available in Spanish, too, to give more of EPM’s consumers an equal opportunity to improve their finances and prepare them for the financial responsibilities of homeownership.”

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About EPM

Founded at the height of the mortgage crisis in 2008, EPM has grown to become one of the leading mortgage lenders in the U.S., operating 18 office locations across the nation. EPM strives to offer top financial service, communication, and assistance to the communities we serve.

Headquartered in Atlanta, Georgia, EPM is licensed in 49 states and provides an array of lending resources such as Conventional, FHA, VA, 203K, Reverse and USDA loans, as well as a trusted Fannie Mae, Freddie Mac & Ginnie Mae Seller/Servicer. With a dedicated staff of highly experienced professionals, EPM provides exceptional pricing for thousands of clients annually, without compromising follow-through and customer service. For more information about EPM, visit


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