Mortgage lenders and originators use FinLocker to attract, educate, nurture and convert homebuyers and homeowners

Improve your mortgage pull-through rate

Extend your business ecosystem

FinLocker is a financial fitness platform that extends your business ecosystem with a high tech, high touch platform that compliments your existing tech stack.

Connect earlier with future homebuyers

61% of Millennials and 65% of Gen Z borrowers say mobile apps influenced their choice of lender.*

Private-label the FinLocker app with your brand to provide a competitive edge for lead acquisition, nurturing, and conversion.

Manage a larger pipeline and protect your database

FinLocker helps mortgage originators manage a larger pipeline by guiding homebuyers toward mortgage readiness using the financial tools and resources they often use in other disparate apps. Providing a private-labeled FinLocker to your leads and prospects early in your engagement will insulate them from your competitors and third-party lead aggregators while they prepare for a mortgage.


Your customers can:

  • Build and monitor their credit
  • Manage their financial accounts
  • Receive a personalized path to achieve mortgage readiness
  • Set goals to save their down payment & cash-to-close
  • Reduce their debt-to-income ratio
  • Establish positive financial habits
  • Learn about the mortgage process
  • Search for a property
  • Start their mortgage application

FinLocker accelerates the mortgage readiness of first-time homebuyers

FinLocker perpetually analyzes each consumer’s enrolled financial data, so your borrowers can track their progress in the Homeownership Snapshot and know when they are mortgage ready. Borrowers can leverage consumer-permissioned data to begin their loan application directly from their app by sharing their enrolled financial data and stored documents with their loan originator. The data and documents are encrypted during transfer to the lender’s LOS, reducing the risks often associated with traditional document procurement and streamlining the mortgage application process for all parties.

Recover turned down applicants

 The overall denial rate for home purchase mortgage applications was 8% in 2022, according to the CFPB. Denial rates for refinance applications were even higher – 14.2% overall!

Consumers are often declined with a form letter with little to no advice on what actions can improve their loan eligibility. Rather than leave denied applicants fending for themselves, mortgage originators can utilize a private-labeled FinLocker to recover turned down applicants.

FinLocker addresses the most common reasons for mortgage denials with intuitive tools and educational resources to overcome their initial reasons for denial and improve their loan eligibility, so their next mortgage application will be stronger.

Discover how FinLocker can help you turn around your turn downed applicants, so they'll return to you with a stronger mortgage application.

Discover how FinLocker can help recover your turned down applicants, so they’ll return to you with a stronger mortgage application.

Create customers for life

Mortgage originators currently have their hands full generating new leads and nurturing purchase prospects. It’s no wonder customer retention marketing is a lower priority for many originators. Yet, there are significant financial rewards for those who successfully retain and recapture customers.

Stay meaningfully engaged

Gleam real-time signals of a customer’s financial profile, like their intent to refinance or purchase a new property.

Display customized messages in the app to cross-sell products or encourage homeowners to take specific actions.

Retained borrowers become brand ambassadors

Your competitors are all offering the same products, and you have very little price flexibility, so the service you provide each borrower is what creates loyal brand ambassadors.

Brand ambassadors will sing your praises from their rooftop, sending you referrals, providing testimonials, and become customers for life.

Improve your borrower retention strategy and create customers for life.