KeySteps is a complete engagement solution for mortgage originators to build, nurture and retain your business
Try KeySteps: $1 for first month with code 174OFF
All loan officers and brokers can now have a personally-branded FinLocker-powered KeySteps app to attract leads, nurture prospects & retain homeowners
Enhanced lead generation
- Build your database with early journey homebuyers, knowing that you have a tool that engages, educates, and nurtures consumers for their entire homeownership journey
- Recover turned down borrowers and re-engage high-rate mortgage homeowners
Increased engagement & conversion
- Hyper-personalized communications nurture prospective homebuyers throughout their homebuying journey, helping you to manage a larger pipeline
- Persona-based journeys help first-time homebuyers and turned down applicants overcome financial challenges to improve their mortgage eligibility
- Protect your database from triggering actions – pulling credit and conducting a property search – that alert the competition
- Data insights show the mortgage readiness status of every consumer in your database, so you’ll know who is qualified for a mortgage and who needs TLC
Build valuable realtor relationships
- Offer real estate agents a unique marketing opportunity by co-branding your app and nurturing their clients
- Real-time alerts inform you and their agent when homebuyers begin their home search and save properties in their app
Create customers for life
- Provide a seamless homebuying experience that will create raving fans who will want to provide testimonials and referrals
- Data-driven communications keep you meaningfully engaged with homeowners to retain for future transactions
Try KeySteps: $1 for first month with code 174OFF
Monthly subscription: $175
Distribute unlimited KeySteps apps to consumers with the license
Co-brand with unlimited real estate agents for app distribution
Access to FinLocker Resource Center for lead generation, social media, video and email content
KeySteps Package
KeySteps is a secure, all-in-one financial wellness app to help consumers establish positive financial habits to qualify for a mortgage and sustain homeownership. Homebuyers are provided with tools, resources and guidance to help them build and monitor their credit, save for their costs to close, pay down debt, overcome their financial challenges, improve their mortgage eligibility, find the right home for their budget, improve their financial literacy, and grow their household wealth.
As a marketing tool, the KeySteps app can be used as a call to action on social media, email, open house flyers, and workshop invitations to generate homebuyer and homeowner leads. Your KeySteps will be branded with your headshot and contact information to stay top-of-mind and connected to your consumers throughout their homeownership journey.
Insulated Property Search
KeySteps has integrated the homegenius Real Estate property search, so homebuyers never need to leave the app to find a home within their price range and desired neighborhood.
When homebuyers save a property, they’ll receive an estimated monthly payment based on the current 30-year interest rate and advice on budgeting for the home purchase. They’ll be notified when the price changes and how this affects their monthly mortgage payment.
Loan officers and their real estate agents (if referred from a co-branded app) are also notified when a consumer saves a property.
Co-Branding with Realtors
Build and enhance your strategic real estate partnerships with co-branding opportunities.
Each subscription includes a digital business card for each realtor and unlimited unique links to give to real estate agents to distribute your app to their propsects and clients.
Success Tools
Amplify your marketing using the FinLocker Resource Center.
- Every subscription includes a personalized landing page and digital business card for the loan officer and your real estate agents to distribute your KeySteps app
- Create marketing materials, such as social media content, video scripts, emails and blogs, using a library of resources that can be customized with your branding and co-branded with your real estate partners to distribute your KeySteps
- See how other mortgage originators are leveraging their FinLocker-powered app to build business
Data Insights
See the homeownership status of every consumer user in your pipeline and receive real-time alerts when a consumer:
- Self-selects as Ready to Buy
- Achieves 4 stars in Readiness
- Credit score increases one tier (e.g. poor to fair)
- Sets a monthly payment goal
- Searches for a property
- Saves at least one property
Get Started with KeySteps: $1 for first month with code 174OFF
Your best year starts today!
Distribute unlimited KeySteps apps to consumers with the license
Co-brand with unlimited real estate agents for app distribution
Access to FinLocker Resource Center for email, lead generation, video and social media content