KeySteps is a customer-for-life engagement solution for financial service professionals to build, nurture, convert and retain customers

Attract leads and build a pipeline of educated and engaged clients who see you as a trusted financial partner


Enhanced lead generation

  • Build your database with early journey first-party leads instead of relying on costly third-party aggregators
  • Stand out from competitors by delivering value well before a transaction takes place.
  • Engage, educate, and nurture consumers for their entire homeownership journey

Increased engagement & conversion

  • Hyper-personalized communications nurture prospects throughout their ficnail prepardeness and homebuying journey, helping you to manage a larger pipeline
  • Persona-based journeys help ficnailly challenged consumers and first-time homebuyers to improve their financial wellness and mortgage eligibility
  • Protect your database from triggering actions – pulling credit and conducting a property search – that alert the competition
  • Data insights show the actiona and progress of every consumer in your database, so you’ll know who is ready to transact and who needs TLC

Build valuable realtor relationships

  • Offer real estate agents a unique marketing opportunity by co-branding your app and nurturing their clients
  • Real-time alerts inform you and their agent when homebuyers conduct property searches

Create customers for life

  • Provide a seamless buying experience that will create raving fans who will want to provide testimonials and referrals
  • Data-driven communications keep you meaningfully engaged with clients to retain for future transactions

$1380 Annual Subscription (save $720) or $175 Monthly Subscription

Distribute unlimited KeySteps apps to consumers with the license

Co-brand with unlimited real estate agents for app distribution

Access to FinLocker Resource Center for lead generation, social media, video and email content

KeySteps Package


Vida Pro FinLocker loan officer package

Insulated Property Search

KeySteps has integrated the homegenius Real Estate property search, so homebuyers never need to leave the app to find a home within their price range and desired neighborhood.

When homebuyers save a property, they’ll receive an estimated monthly payment based on the current 30-year interest rate and advice on budgeting for the home purchase. They’ll be notified when the price changes and how this affects their monthly mortgage payment.

Loan officers and their real estate agents (if referred from a co-branded app) are also notified when a consumer saves a property.

Success Tools

Amplify your marketing using the FinLocker Resource Center.

  • Every subscription includes a personalized landing page and digital business card for the loan officer and your real estate agents to distribute your KeySteps app
  • Create marketing materials, such as social media content, video scripts, emails and blogs, using a library of resources that can be customized with your branding and co-branded with your real estate partners to distribute your KeySteps
  • See how other mortgage originators are leveraging their FinLocker-powered app to build business

Actionable Data Insights

See the homeownership status of every consumer user in your pipeline and receive real-time alerts when a consumer:

  • Self-selects as Ready to Buy
  • Achieves 4 stars in Readiness
  • Credit score increases one tier (e.g. poor to fair)
  • Sets a monthly payment goal
  • Searches for a property
  • Saves at least one property

Strengthen Realtor Relationships

Build and enhance your strategic real estate partnerships with co-branding opportunities.

Receive unlimited unique links to give to real estate agents to distribute your app to their ‘not-yet-ready’ homebuyers  and clients.

Each real estate agent receives a personalized landing page and digital business card to invite their clients to use your KeySteps.

Inside the app, the real estate agent will be highlighted to stay top-of-mind and easily contactable.

Annual Subscription: $1380 (save $720)

or $175 Monthly Subscription

Your best year starts today!

Distribute unlimited KeySteps apps to consumers with the license

Co-brand with unlimited real estate agents for app distribution

Access to FinLocker Resource Center for email, lead generation, video and social media content