Loan Officer Life podcast with Brian Vieaux
Insights, Stories, Strategies & Tech to Ignite Your Mortgage Mojo
Kristin Messerli, Executive Director of FirstHome IQ, talks with Brian Vieaux about the recently released 2025 NextGen Homebuyer Report — one of the most important annual reports in our industry – that she authors each year.
Kristin and Brian discuss:
- The trust gap and how LOs can close it
- What Gen Z and Millennials are really thinking
- How loan officers can be the financial literacy leader in their community
- How FirstHome IQ and tools like FinLocker help build trust and long-term business
Abdel Khawatmi, a Producing Branch Manager with Got Mortgages at Paramount Residential Mortgage Group Inc. (PRMG Inc.), talks with Brian Vieaux about the intersection of technology and mortgage lending.
They discuss the importance of client engagement, navigating market fluctuations, and the role of technology in enhancing the client experience throughout the mortgage process. Abdel shares his approach to communication with his clients and internal team, the tools he uses to automate, streamline and evolve processes, and the importance of being accessible and responsive to building long-term client and agent relationships.
Lynn Goss with the Divorce Lending Association, talks with Brian Vieaux about the emotional complexities of working with clients going through divorce, the importance of loan originators becoming a Certified Divorce Lending Professional (CDLP)to empathetically serve clients and work with family law attorneys, and the need for compliance and professionalism in divorce mortgage planning.
Lyn details how the DLA provides CDLPs with ongoing coaching and business development resources to help them seek, build and nurture relationships with professionals in the divorce legal space.
Rob Chrane, Founder & CEO of Down Payment Resource, explains to Brian Vieaux how down payment assistance (DPA) programs can help first-time homebuyers and be a valuable financial education topic for loan officers to attract new consumers at the top of the funnel.
They discuss resources for loan officers to educate themselves about DPA programs in their region and the opportunity for lenders to stand out in their communities by offering these programs. Rob also notes the significant demand from real estate agents for loan officers who can help homebuyers with DPA programs.
Mike Faraci, the Founder and CEO of Red Button Media, talks with Brian Vieaux about the challenges of building a successful business and how LinkedIn’s new in-feed video carousels make it necessary to create consistent video content to elevate your brand.
Plus, you’ll get inspired hearing how creating video content has helped Mike and Brian build their businesses, fostered relationships and connected them with new audiences.
Laura Witte, owner of the Truth and Lending team at Highland Mortgage, shares with Brian Vieaux her journey to establishing her own transparent and client-focused mortgage business.
Laura discusses the strategies she uses to maintain a pipeline of prospective homeowners at various stages of the homebuying process, including the role of automation in providing regular communication and personal touches.
Watch the recording on LinkedIn
Scott Schang joins Brian Vieaux to show you how to use Google Bard and ChatGPT to identify the hottest first-time homebuyer markets and their pain points and desires. He’ll demonstrate live how to create engaging content to build your pipeline today with tomorrow’s homebuyers.
Michael McAllister, Empower LO, shows loan officers how to reinvigorate your marketing and borrower communication and strengthen realtor relationships.
Geoff Zimpfer, Mortgage Marketing Institute, advises how to leverage social media and digital marketing to build a compelling personal brand.
Michael Kelleher, Adopt the Brand, shares his expertise in helping loan officers build a strong personal brand and leverage innovative strategies to achieve sustainable growth
Learn how to stay on top of social media trends and build your database by creating engaging content that resonates with prospective homebuyers while keeping you connected with your homeowners from:
- Joshua Dobson, BluPrint Home Loans
- Rebecca Richardson, UMortgage
- Minh Nguyen, What’s a Mortgage