Mortgage lenders use FinLocker to attract, engage, convert and retain more customers
Provide first-time homebuyers with a personalized path to homeownership
FinLocker is a homeownership-focused financial fitness app that extends your business ecosystem with a high tech, high touch platform that compliments your existing tech stack.
Connect earlier with first-time homebuyers
58% of Millennial and Gen Z borrowers say mobile apps influenced their choice of lender.*
Private-labeling the FinLocker app with your brand will provide a competitive edge for lead acquisition, nurturing, conversion and retention.
Manage a larger pipeline and protect your database
FinLocker helps originators manage a larger pipeline by guiding homebuyers toward mortgage readiness using the financial tools and resources they often use in other disparate apps. Providing a private-labeled FinLocker to your leads and prospects early in your engagement will insulate them from your competitors and third-party lead aggregators while they prepare for a mortgage.
Accelerate the mortgage readiness of first-time homebuyers
84% of borrowers place a high value on personalized communication when working with lenders.*
FinLocker perpetually analyzes each consumer’s enrolled financial data, so borrowers can track their progress in their My Homeownership Snapshot, receive a personalized action plan to overcome any financial challenges, and know when they are mortgage ready. Borrowers can leverage consumer-permissioned data to get pre-qualified and begin their loan application directly from their app by sharing their financial data with their loan originator.
Make a great first impression with top-tier agents
Real estate agents were the top referral source for 85% of loan officers in 2024.*
By co-branding their app, mortgage originators can leverage their FinLocker to build relationships with these key referral partners.
Each real estate agent receives a personalized landing page and digital business card to distribute the originator’s app to nurture not-yet-ready homebuyers and stay top-of-mind with homeowners for their next home purchase.
The admin portal offers a seamless way to identify top referring agents and track the homeownership journey of each consumer. These valuable insights provide LOs with a meaningful reason to connect with agents every week, strengthening relationships and boosting both businesses.
Discover how FinLocker can prepare your first-time homebuyers for homeownership
How first-time homebuyers use FinLocker to prepare for homeownership
- Credit score, credit report and credit monitoring, along with tools to build credit and make informed credit decisions
- View and manage all financial accounts in one place
- Set financial goals, create budgets, and track progress in real-time to save for down payment and closing costs
- Spending analysis and budgeting tools to manage and pay down debt to qualify for a mortgage
- Track their progress toward mortgage readiness with My Homeownership Snapshot and receive an action plan to overcome any challenges
- Start their property search directly from the app and receive a homebuying budget for every property saved
- Educational resources and videos help homebuyers improve financial literacy and learn about the mortgage process
- Connect with their originator, get pre-qualified and begin their mortgage application by securely sharing their financial data from their app
- Monitor home value and track equity after property purchase
Hear from Chad Masters, Loan Officer with UMortgage, how his FinLocker-powered USafe app nurtures his future homebuyers, protects his database from the competition, and strengthens his real estate agent relationships.