Rethink Everything About Building Business During National Homeownership Month
Mortgage experts have marketing advice and tactics to assist loan officers build their business by attract and nurturing niche borrower segments
10 Social Media Posts to Attract Aspiring Homebuyers During National Homeownership Month
Brian Vieaux, President & COO, FinLocker
The True Cost of Homeownership: What Every Buyer Needs to Know
Brian Vieaux, President & COO, FinLocker
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10 Social Media Posts to Attract Aspiring Homebuyers During National Homeownership Month
Brian Vieaux, President & COO, FinLocker
These social media posts can be adapted to Facebook and Instagram to attract renters aspiring to be homeowners. These posts can also make quick video scripts.
Post 1:
🏡 It’s National Homeownership Month! Did you know that homeownership is still one of the most effective ways to build wealth?
Since 2020, the median home value has increased by 45%! While you’ve been paying rent, you could’ve been paying yourself through equity building.
Ready to explore your options? Let’s chat about making homeownership a reality for you!
#nationalhomeownershipmonth #firsttimehomebuyertips #buildwealth #dreamhome #rentvsmortgage
Post 2:
Every month, your rent payment disappears forever. GONE. You’ll never see that money again.
But what if I told you that the same monthly payment could be used to build YOUR wealth instead of your landlord’s?
I offer programs that could make your monthly mortgage payment similar to (or even less than) your current rent – except YOU get to keep the equity!
Why make someone else rich when you could be investing in yourself?
Let’s connect to make homeownership a reality for you.>
#nationalhomeownershipmonth #firsttimehomebuyertips #buildwealth #dreamhome #rentvsmortgage
Post 3:
Tired of asking permission to paint a wall or hang pictures? Homeownership gives you the freedom to make your space truly YOURS.
No more surprise rent increases. No more worrying about lease renewals. No more living by someone else’s rules.
Your home, your rules, your future. Let’s make it happen!
#nationalhomeownershipmonth #firsttimehomebuyertips #buildwealth #rentvsmortgage #nomorerenting
Post 4:
Every month you pay rent = $0 equity for you.
Every month you pay a mortgage = Building your wealth.
Here’s how it works: Each mortgage payment has two parts – interest (the cost of borrowing) and principal (paying down what you owe). That principal portion? It’s money in YOUR pocket.
After 5 years of mortgage payments on a $400,000 conventional loan, you could have over $12,000 in equity. That’s your money!
Home values are also expected to rise 3-5%, so that’s even more wealth you’ll be building.>
Let’s connect so that I can run the numbers for where you’d like to live.
#nationalhomeownershipmonth #firsttimehomebuyertips #buildwealth #rentvsmortgage #nomorerenting #investinyourself
Post 5:
There’s something magical about owning the keys to a home you own.
Studies show homeowners report higher levels of life satisfaction and community connection. You’re not just buying a house – you’re also investing in your happiness and well-being.
I have helped hundreds of people buy their first home.
Let’s explore what’s possible for you!
#nationalhomeownershipmonth #firsttimehomebuyertips #nomorerenting #investinyourself
Post 6:
🤔 Think you need 20% down to buy a home? Think again!
Many homebuyer programs require as little as 3% down. Some VA loans require $0 down. Even FHA loans only require 3.5%.
On a $300K home:
- 20% down = $60,000
- 3% down = $9,000
That’s a BIG difference! Don’t let down payment myths keep you renting forever.
#nationalhomeownershipmonth #firsttimehomebuyertips #nomorerenting #investinyourself #downpaymentmyths
Post 7:
Rent goes UP. Your mortgage payment? Stays the SAME (with a fixed-rate loan).
While your friends see annual rent increases, your housing payment remains predictable for 15-30 years. In 10 years, you’ll still pay the same amount while they’re paying significantly more.
Fixed-rate mortgages = inflation protection for your biggest expense!
#nationalhomeownershipmonth #firsttimehomebuyertips #nomorerenting #investinyourself #fixedratemortgage
Post 8:
Homeownership isn’t just about the house – it’s about being part of a community.
Homeowners typically stay in their neighborhoods 3x longer than renters, providing stability and more opportunities for creating deeper friendships.
Your kids can grow up with the same friends.
Your dogs have more space to exercise.
You can invest in home improvements knowing you’ll benefit long-term.
Ready to plant roots and build community?
#nationalhomeownershipmonth #firsttimehomebuyertips #nomorerenting #communitybuilding
Post 9:
Want to knock down a wall? Go for it!
Dream of a purple bathroom? You can do that!
Homeownership means no landlord approval is needed for:
- Painting any color you want
- Installing new fixtures
- Renovating kitchens/bathrooms
- Adding smart home features
- Landscaping your yard
Every improvement adds value AND joy to your life!
Let’s connect to see how I can assist you in owning a home that suits your personality!
#nationalhomeownershipmonth #firsttimehomebuyertips #nomorerenting #homeimprovement
Post 10:
⏰ The best time to buy a house was 10 years ago. The second best time? TODAY.
Imagine looking back 10 years from now:
- Scenario A: You have $0 equity and higher rent payments
- Scenario B: You have significant equity and the same mortgage payment
Don’t let perfect be the enemy of good. Let’s chat to learn how to start your homeownership journey today!
#nationalhomeownershipmonth #firsttimehomebuyertips #nomorerenting #buildingwealth #investinyourself
The True Cost of Homeownership: What Every Buyer Needs to Know
Brian Vieaux, President & COO, FinLocker
National Homeownership Month is a reminder that homeownership, while a powerful wealth-building tool, comes with financial responsibilities that extend far beyond the closing table.
As professionals in the housing space, we often focus heavily on helping buyers prepare for down payments, closing costs, and credit qualifications. But the conversation can’t stop there. The true cost of owning a home includes a spectrum of ongoing expenses that, if left unplanned, can surprise even seasoned homeowners.
Understanding the Full Financial Picture
According to the latest Hidden Costs of Homeownership Study, homeowners now spend approximately $24,000 annually, or $2,000 per month, just to maintain and operate a typical single-family home. That’s an increase of $5,882 over 2024, driven by rising costs in property taxes, insurance, utilities, and general upkeep.
And yet, only 24% of homeowners have a savings fund for repairs and maintenance. This means the vast majority, 76%, are financially exposed when something breaks. Whether it’s a furnace failing in winter or a leaking roof during a storm, these moments often become expensive lessons in the hidden costs of homeownership.
A Call to Keep It Real
This is where we have a responsibility and an opportunity to educate. Real estate and lending professionals should share their personal experiences with clients. What surprised you when you became a homeowner? What recurring costs did you not expect? These stories bring authenticity and value to client relationships.
Encourage clients to budget not only for expected expenses like property taxes, insurance, and utilities, but also for the “what ifs”:
- A failing water heater: $1327 average cost to replace
- Roof replacement: $11,000 average cost to replace
- A broken HVAC system: $5,000Â to$12,000 to replace a basic system
- General wear and tear on windows, appliances, and landscaping
 Tools to Empower Smart Decisions
At FinLocker, we equip homebuyers with the ability to understand these realities before they commit. Each property saved using the embedded home search in the platform includes a personalized homebuying budget that transparently shows:
- Down payment and closing costs
- Estimated taxes and insurance
- Affordability insights based on the consumer’s own financial data
By integrating these real-world costs, and tools to continue budgeting and saving, we help buyers not just qualify, but thrive as homeowners.
Let June Be a Launchpad
This month, I encourage every loan officer and real estate professional to talk not only about the dream of homeownership, but also the plan for sustaining it. Share guidance through:
- Social media posts breaking down individual costs
- Conversations around home emergency funds (a good rule of thumb is to save 1% to 3% of home value annually)
- Stories that connect the emotional experience of buying a home with the practical steps needed to maintain it
Homeownership is powerful, but it should also be sustainable. When buyers are prepared for the full journey, they’re more likely to succeed, build wealth, and find lasting satisfaction in the homes they’ve worked so hard to attain.
Let’s make June not just about homeownership, but about smart, sustainable ownership.