Mortgage lenders and originators need to identify prospective homebuyers earlier if they want to connect with them before the competition.
FinLocker has identified four leading indicators that a consumer intends to begin their homeownership journey. How they approach their initial research frequently exposes consumers to credit triggers and distracting offers from competitors determined to obtain their business at each stage.
- Consumers begin their homeownership journey by forming a mental picture of their new home
- Consumers research how they will finance their home purchase
- Consumers review their credit profile
- Consumers decide if their finances and cash flow can support a mortgage payment
FinLocker has purposefully integrated tools to enable consumers to work through their initial decision-making by interacting with their live data in a secure and safe space with no digital intrusion.
Increase the leads entering your sales funnel using the information in our research paper, Leading Indicators of a Consumer Entering a Homeownership Journey, which details each indicator and provides a solution to insulate your consumers from the competition.