Watch this video to see how to invite consumers to create an account with you
Show consumers this video to see the simple process of creating an account with you and setting up their account with their homeownership goals
Watch a video that explains benefits of the app to first-time homebuyers
Download script to edit and create your version of the video
Email Journeys
4 Email Enrollment journeys for
- “Not Yet Ready” homebuyers
- Turned down applicants
- Past Clients
3 Email Enrollment Journey
Audience: Recent mortgage turn-downs, soft declines counseled to not apply yet and formal rejections.
First-time homebuyer locker enrollment email journey
Current homeowner locker enrollment email journey
Landing Pages
Landing pages provide your customers with additional information. Here are a few examples from FinLocker and our customers.
Create a landing page to provide customers with more information and links to download your app.
The concept is a strong call-to-action on social media posts and QR codes.
The landing page can be customized for individual loan officers with their photo, contact details and invitation code.
What’s A Mortgage created video social posts for Instagram and TikTok promoting their WAM Wallet app that informed viewers to go to their bio for the link to this landing page
What’s A Mortgage Get Started page
Social Media Playbooks
Attract First-Time Homebuyers
Attract Turned Down Applicants
Attract Homeowners
Infographics
