Business Building Center
A Homebuyer’s Guide to Understanding the NAR Settlement
Navigating the real estate market as a first-time homebuyer can be challenging. Recent changes resulting from the National Association of Realtors® (NAR) settlement have added complexity to the process, even for experienced homebuyers. To help you prepare for the...
Deep Digitization in Mortgage Origination
Intelligently automate your entire middle office process using repeatable quality control automated mechanisms. When mortgage lenders use consumer permissioned direct-sourced data to obtain a borrower’s income, employment, assets, and credit, they can increase...
The Mortgage Lender’s Guide to Supporting Divorcing Customers
Advise divorcing customers on the five common mortgage-related transactions used to settle the marital home The most valuable asset most couples must negotiate during a divorce is the marital home. Emotions are likely attached to the home, impacting timely and...
Considering On-Time Rental Payments Can Help More Renters Qualify for a Mortgage
Fannie Mae and Freddie Mac have each agreed to purchase residence loans when mortgage lenders consider on-time rental payments into their underwriting calculations. Missed rental payments won't keep potential borrowers from getting a mortgage. Fannie Mae started...
The Financial Habits of Future Homebuyers
Meet your future homebuyers. What are their financial goals? How do you market to them? What drives them to begin their homeownership journey? Younger generations have begun to reach homebuying age. In 2022, the National Association of REALTORS® identified that 43%...
A Roadmap for Homebuyers to Achieve Mortgage Readiness in a Challenging Purchase Market
The current market is challenging for homebuyers as mortgage rates and home prices are moving the goal line further out of reach. First-time homebuyers who could qualify for a mortgage are self-selecting out of the process due to reduced purchasing power and...
Build Your Pipeline Through Homebuyer Education
Faced with higher prices on rent, food, and gas, many first-time homebuyers are struggling to save for a down payment and pay off the credit card debt they’ve accrued in recent years. These compounding factors are driving the credit scores of many prospective...
Increase Pipeline Conversion by Boosting Borrower Credit Scores
A borrower's credit profile is one of the primary eligibility factors mortgage lenders consider when evaluating a mortgage application. Yet, credit continues to be one of the significant reasons mortgage applicants fall out or have their mortgage application...
Leading Indicators of a Consumer Entering a Homeownership Journey
Mortgage lenders and originators need to identify prospective homebuyers earlier if they want to connect with them before the competition. FinLocker has identified four leading indicators that a consumer intends to begin their homeownership journey. How they...
Empowering Women to Overcome Economic Barriers to Achieve Homeownership
The composition of American homeownership is evolving. The outdated notion that women are the co-borrowers on a mortgage application is being challenged as more women increasingly take on the responsibilities of homeownership on their own. According to Maxwell, 1...
Six Strategies to Generate Purchase Mortgage Leads. One Unique Way to Turn Leads Into Customers.
Differentiating yourself from other mortgage originators to attract homebuyers can be challenging. Still, you can undoubtedly rise to the top with a successful mortgage lead strategy. There are many ways to generate mortgage leads, but you need to meet homebuyers...
Build a Successful Purchase Market Playbook
The Mortgage Bank Association (MBA) has predicted a 9% growth in purchase mortgage originations, leading to a new record of $1.73 trillion in 2022. The MBA's Mortgage Finance Forecast predicts purchase mortgage originations will be at least 70% from Q2 2022 and...
Building Bridges To Increase Black Homeownership
As homebuyers across the country grapple with an affordable housing crisis, there’s an even larger issue facing the mortgage industry - the disproportionate homeownership gap between Black and White Americans. According to the U.S Census Bureau, the homeownership...