Business Building Center
How Loan Officers Can Create a High-Converting Sales Funnel
After three decades navigating the ups and downs of the mortgage industry, I can say this with confidence: we’ve entered a new era. The loan officers who will succeed going forward are the ones who control the top of their sales funnel - not those who rent it or...
A Roadmap for Homebuyers to Achieve Mortgage Readiness in a Challenging Purchase Market
The current market is challenging for homebuyers as mortgage rates and home prices are moving the goal line further out of reach. First-time homebuyers who could qualify for a mortgage are self-selecting out of the process due to reduced purchasing power and...
Build Your Pipeline Through Homebuyer Education
Faced with higher prices on rent, food, and gas, many first-time homebuyers are struggling to save for a down payment and pay off the credit card debt they’ve accrued in recent years. These compounding factors are driving the credit scores of many prospective...
Increase Pipeline Conversion by Boosting Borrower Credit Scores
A borrower's credit profile is one of the primary eligibility factors mortgage lenders consider when evaluating a mortgage application. Yet, credit continues to be one of the significant reasons mortgage applicants fall out or have their mortgage application...
Leading Indicators of a Consumer Entering a Homeownership Journey
Mortgage lenders and originators need to identify prospective homebuyers earlier if they want to connect with them before the competition. FinLocker has identified four leading indicators that a consumer intends to begin their homeownership journey. How they...
Empowering Women to Overcome Economic Barriers to Achieve Homeownership
The composition of American homeownership is evolving. The outdated notion that women are the co-borrowers on a mortgage application is being challenged as more women increasingly take on the responsibilities of homeownership on their own. According to Maxwell, 1...
Six Strategies to Generate Purchase Mortgage Leads. One Unique Way to Turn Leads Into Customers.
Differentiating yourself from other mortgage originators to attract homebuyers can be challenging. Still, you can undoubtedly rise to the top with a successful mortgage lead strategy. There are many ways to generate mortgage leads, but you need to meet homebuyers...
Build a Successful Purchase Market Playbook
The Mortgage Bank Association (MBA) has predicted a 9% growth in purchase mortgage originations, leading to a new record of $1.73 trillion in 2022. The MBA's Mortgage Finance Forecast predicts purchase mortgage originations will be at least 70% from Q2 2022 and...
Building Bridges To Increase Black Homeownership
As homebuyers across the country grapple with an affordable housing crisis, there’s an even larger issue facing the mortgage industry - the disproportionate homeownership gap between Black and White Americans. According to the U.S Census Bureau, the homeownership...
Can Technology Solve for Inclusion in the Housing Industry and Affect Equitable Wealth Building?
Access to credit and housing is increasingly detached from those who need the most assistance. Approximately 63 million adults in the US are unbanked or underbanked with no on-ramps into the financial system. As a financial technology firm focused on financial...
Breaking Down the Barriers to Increase Hispanic Homeownership
The Hispanic homeownership rate is on the rise. As National Hispanic Heritage Month runs September 15 through October 15, it is an opportune time to take a deeper look at this growing market of homebuyers using data primarily from the 2020 State of Hispanic...
Strategies to Help Homebuyers Close On Their Home With Confidence
Despite the requirement to provide closing disclosures to inform homebuyers of their transaction costs, many homebuyers are so focused on finding a home and closing quickly that they often overlook the details and arrive at the closing table, surprised by the...
Advantages of Using Alternative Credit Data to Improve Access to Homeownership
Our recent celebration of Labor Day traditionally pays tribute to the contributions and achievements of American workers. Yet, for the millions of American workers who are credit disadvantaged they are unable to achieve the American dream of homeownership....