Business Building Center
Why Fall Is the Best Time for Loan Officers to Re-Engage Homebuyers
Fall homebuying season doesn’t always make headlines, but it often creates some of the best opportunities for loan officers and homebuyers. As competition cools and sellers grow more flexible, buyers have more time to compare options, evaluate affordability, and...
How What’s A Mortgage used social media to launch the FinLocker powered WAM Wallet to attract first-time homebuyers
Goal What's A Mortgage sought to create a mobile financial well-being app that would cater to consumers at various stages of their homeownership journey. The app had to appeal to renters who could be a few years from buying a home and help prospective homebuyers...
Understanding the Financial Habits of Future Homebuyers
The economic and housing conditions have significantly shifted home buying patterns in the past year, raising questions about the attitudes of future homebuyers towards homeownership. The National Association of REALTORS® (NAR) reported an 8% decrease in...
How to Build and Expand a Strong Referral Network
86% of originators receive referrals from past clients, according to the MGIC Loan Originators Survey Report. To expand your sales pipeline and increase business opportunities it's essential to widen your network and build strong relationships with professionals in...
Investing in Digital: How Credit Unions Can Attract Younger Members and Empower Homeownership with Digital Financial Tools
To meet consumer expections, it is crucial for credit unions to adapt and embrace digital financial tools to attract new members and better serve current members. The average age of credit union members in the United States was 47 and only 7% of all credit union...
Closing the Black Homeownership Gap with Financial Fitness Tools and Education
Homeownership is a critical component of financial stability and wealth building, but for Black Americans, achieving and sustaining homeownership has been a long-standing challenge. According to the U.S Census Bureau, the homeownership rate of White households was...
Recession Proof Ways To Expand Your Mortgage Sales Database
First-time homebuyers were the focus of 85% of originators in 2022, yet they only made 26% of home purchases. When your marketing efforts are focused on a subset of consumers who have already begun their homeownership journey, you face intense competition from...
Strategies to Boost User Adoption of New Technology
Overcome employee resistance to change and accelerate user adoption of new technology solutions with a three-phase adoption plan 70% of digital transformation programs fail due to a lack of employee engagement, inadequate management support, poor or nonexistent...
Keep Customers for Life with Your Closing Gift
It's a monumental achievement to buy your first home. It's no less of an accomplishment for homeowners to refinance successfully. Whether you are a loan officer with a mortgage lender, bank, or credit union, you've played an integral part in the transaction's...
Building a Digital Strategy to Drive Growth in Hispanic Homeownership
Across the United States, Hispanic homeownership is growing at a record pace. Fueled by young first-time homebuyers, the rate has continuously increased since 2014, reaching 48.4% in 2021. Looking at data from the 2021 State of Hispanic Homeownership Report...
Manage Your Mortgage Tech Stack to Align With Your Changing Business Needs
Drive future success by aligning your tech stack with the market's product and consumer segment Are you a mortgage lender who is worried about the rising cost of orginations and the shrinking margins? Are you concerned about not being able to provide the best...
Real-time Mortgage Verification Services – Empowering borrowers and lenders to make smarter lending decisions
Millennial and Gen Z borrowers are strongly influenced by digital offerings when selecting their lender – online applications (68% and 64%, respectively), online portals for uploading documents (65% and 68%), and online portals for signing and notarizing documents...
Deep Digitization in Mortgage Origination
Intelligently automate your entire middle office process using repeatable quality control automated mechanisms. When mortgage lenders use consumer permissioned direct-sourced data to obtain a borrower’s income, employment, assets, and credit, they can increase...