Business Building Center
Why Fall Is the Best Time for Loan Officers to Re-Engage Homebuyers
Fall homebuying season doesn’t always make headlines, but it often creates some of the best opportunities for loan officers and homebuyers. As competition cools and sellers grow more flexible, buyers have more time to compare options, evaluate affordability, and...
The Argument for Playing the Long Game
Download The Argument for Playing the Long Game to obtain a comprehensive framework for loan officers to effectively work with early journey homebuyers.
How a Mortgage Lender returned 90% ROI using FinLocker to Attract, Engage and Nurture Homebuyers
WAM Wallet Launch On May 4, 2023, What’s A Mortgage launched its FinLocker-powered WAM Wallet, capitalizing on a strategic social media campaign spearheaded by two influential mortgage originators, Minh Nguyen and Jide Buckley. Leveraging their substantial...
Empowering First-Time Homebuyers Through Financial Education: The Role of Loan Officers and FinLocker
In today's complex financial landscape, the journey to homeownership can be daunting for first-time buyers. The importance of loan officers extending their roles beyond mere facilitators of loans to becoming pivotal sources of financial education cannot be...
How Improving Your Financial Literacy Can Lead to Better Business Decisions
As a business owner, having a solid grasp of financial concepts and principles is crucial for making sound decisions that can make or break your company's success. Financial literacy encompasses understanding financial statements, cash flow management, budgeting,...
8 Ways Loan Officers Can Strengthen Relationships with Real Estate Agents
Most homebuyers start their homeownership journey by searching for homes online or connecting with a real estate agent before contacting a loan officer. After referrals from past clients, 8 in 10 loan officers say they receive referrals from real estate agents more...
Leveraging Technology to Boost Borrower Credit Scores and Pipeline Conversion
In today's competitive mortgage market, a borrower's credit profile is a critical factor in determining loan eligibility. However, credit remains a significant hurdle for many mortgage applicants, leading to application denials and pipeline fallouts, significantly...
How to Attract, Engage and Nurture First-time Homebuyers with Financial Education
The mortgage industry continues to face challenges as more Gen Z and Millennials enter the home buying market. Despite record high home prices, elevated mortgage rates and limited inventory making homeownership difficult to attain for first-time buyers, 53.85% of...
5 Financial Strategies to Empower Black Homeownership
Homeownership stands as a cornerstone of financial stability and wealth accumulation for most Americans. Yet, for Black Americans, it remains an enduring challenge. The Federal Reserve Bank of St Louis reported in Q4 2023 that the homeownership rate of Black...
Navigating the Mortgage Maze: Understanding the Different Levels of Mortgage Application Reviews
When it comes to financing the purchase of a home, the path to successfully obtaining a mortgage can seem like a maze. With terms like Full Mortgage Loan Approval, Pre-Approval, Pre-Qualification, Mortgage Ready Buyer, and even Qualified Borrower floating around,...
First-Time Homebuyer Webinars: Driving Mortgage Readiness via Technology-Driven Engagement
In December 2023, Mortgage Markets CUSO partnered with FinLocker to present a credit-focused webinar hosted by credit expert Sue Buswell, founder of SueKnowsTheScore, to identify credit union members who are prospective homebuyers and advise them on how to build...
Drive Growth in Hispanic Homeownership with a Financial Education Strategy
Hispanic homeownership is growing at a record pace despite affordability and inventory challenges across the United States. Fueled by rapidly forming households, a key precursor to homeownership, and younger homebuyers (the median age of Hispanic first-time...
Thriving in a Competitive Purchase Market: Empowering Homebuyers with a Roadmap to Mortgage Readiness
Navigating the mortgage transaction process can be an emotionally charged journey, not only for first-time homebuyers but also for seasoned homeowners. Mortgage originators often encounter challenges when working with first-time homebuyers, as the level of mortgage...