Business Building Center

How Loan Officers Can Create a High-Converting Sales Funnel

After three decades navigating the ups and downs of the mortgage industry, I can say this with confidence: we’ve entered a new era. The loan officers who will succeed going forward are the ones who control the top of their sales funnel - not those who rent it or...

Brian Vieaux thought leadership articles
Investing in Digital: How Credit Unions Can Attract Younger Members and Empower Homeownership with Digital Financial Tools

Investing in Digital: How Credit Unions Can Attract Younger Members and Empower Homeownership with Digital Financial Tools

To meet consumer expections, it is crucial for credit unions to adapt and embrace digital financial tools to attract new members and better serve current members. In 2023, the average age of credit union members in the United States was 47 and only 7% of all credit...